Liberty was founded in 1957 by Sir Donald Gordon who watched his father work hard all his life yet reap little financial reward for his efforts. This struggle ignited in him the overwhelming belief that all people should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our name and our flame, taken from the Statue of Liberty, and imbued with the same meaning of freedom and opportunity.

Liberty Holdings Limited (LHL) is the holding company of various operating subsidiaries engaged in the provision of financial services including long-term and short-term insurance, investment, asset management and health services. Liberty Group offers extensive, market-leading ranges of products and services to help clients build and protect their wealth and lifestyle.

These financial services are primarily undertaken in South Africa, with various levels of services being provided in other African countries. LHL is incorporated in the Republic of South Africa and is a public company.

We remain resolute in developing competitive value propositions for our clients, driving efficiency through simplification, managing risk appropriately, deploying capital effectively and pursuing profitable growth opportunities.

Our mission remains to transform Liberty to the trusted leader in South Africa and chosen markets by delivering superior value through exceptional client and adviser experiences.