Attract, develop and retain quality employees and financial advisers

At Liberty, we recognise that a key enabler of a customer-centric culture across our organisation is our human capital and the associated technologies. A critical success factor in becoming a customer-oriented organisation is the alignment of our people strategy to our group business strategy.

Our employee value proposition is aimed at creating a place to work where our people feel deeply connected with our purpose and our customers; where they are empowered and recognised for delivering against our strategic objectives; and have every opportunity to achieve their full potential. We are committed to investing in the growth and development of our people to meet the requirements of the business. Our people strategy revolves around four themes, as detailed below, and provides a blueprint for planning, sourcing deployment and developing our people. These themes guide how we manage and grow our human capital capabilities to achieve our vision, and keep customers at the centre of our culture.