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Liberty Holdings

Growing our brand

Our approach

We believe that in a digital and globalized marketplace, with endless options for consumer choice, a powerful brand will enable us to stand out from the clutter and attract our target customers.

Liberty, our brand

For Liberty, our brand is a valuable asset, built over more than half a century.

​We understand that, although our brand must evolve over time, the trust in the brand must be carefully guarded. This trust is built by ensuring alignment between our communication, the practices of our employees – who are our brand ambassadors – and our performance. As such, we have deliberately linked our brand and culture to Strategy 2020 to communicate a universal message, values and philosophy across all these elements.

Enhance social relationships

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