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Liberty Holdings

Liberty Holdings Limited integrated report 2020


Our response to the COVID-19 pandemic

Liberty’s response required decisive action to protect the business, its employees, advisers and clients, and was primarily aimed at fulfilling our purpose and driven by three simple leadership principles:

3 factors
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To prudently recognise the financial impact of the pandemic and reassure our clients that we had adequately provided for the costs and claims which could arise should they be directly impacted by this crisis.

To protect the health and safety of our community, employees and advisers were equipped with the appropriate tools and technology enabling them
to continue their roles from home.

We were able to offer clients relief from the expected economic and cashflow hardships by mid-April 2020. The impact on advisers was simultaneously mitigated by appropriate relief measures. We continued to pay all legitimate claims and pensions timeously.

The roll out of digital adviser tools was accelerated with the delivery of AtWork to over 2 000 advisers, the implementation of digital advice tools at record speed, and the provision of digital engagement tools including Microsoft Teams.

No investment risk positions were closed out during the early stages of the crisis, and the shareholder investment portfolio (SIP) therefore benefited from the subsequent rally in investment markets.


Reporting suite

report to society
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Group Equity Value Report

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Legal entity structure

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Analysis of ownership

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Six-year review



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