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Liberty Holdings

Culture and transformation

Our approach

At Liberty, we recognise the power of a culture that is aligned to our strategy and purpose. To enable our strategy, we are committed to fostering a culture that values customer-centricity. We are committed to continue building a culture that understands the needs of customers while giving increased focus to transformation and collaboration across the group – creating a culture of Liberty As One. Through Liberty As One, we are actively building a common culture, a journey of change, which is anchored on four components and underpinned by our Liberty Citizenship Principles.

  • Where we aspire to be – our purpose and vision;
  • Where we come from – our heritage;
  • What we need to do to live our purpose and realise our vision – our Strategy 2020; and
  • How we can leverage our heritage to achieve better ways of doing business – our Liberty Citizenship Principles and observable practices.

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