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Liberty Holdings

Promoting transformation

Our purpose is to improve people’s lives by making their financial freedom possible. We believe transformation is a practical way to create shared value for the communities we serve. We have an important role to play in being a part of the growth and transformation of the countries we operate in.

Our transformation vision supports the group’s purpose, as well as our objectives in relation to our key stakeholders. It is through this commitment to transformation that we are able to embody change within Liberty as well as drive change across our various stakeholder groups.

Blue Skies ESD programme

Our Liberty Blue Skies ESD programme – so named for the growth and expansion opportunities it affords high-potential small and medium sized enterprises (SMEs) – supports the national empowerment agenda and Liberty’s transformation goals. The programme continued to make headway and meaningful contributions to SMEs in the year under review. To date, the programme has supported 28 SMEs, of which 36% were black, women-owned businesses.

The programme strives to eliminate the barriers to growth that business owners face by providing them with both financial and nonfinancial support. We work with these companies to develop them from small businesses into growing enterprises. The programme is geared towards enhancing our stakeholder relationships and our partnerships with relevant organisations driving both the programme and these relationships.

Our Blue Skies programme consists of three phases:

  1. Engage – where we form a pipeline of businesses with growth potential
  2. Empower – through intense business incubation we support the businesses to ensure increased turnover, profitability and job creation
  3. Enhance – further light touch incubation support with strategic growth initiatives which facilitate independence in the future


Enhance social relationships

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