About Liberty

We’re a progressive African wealth management group, and for more than 50 years, we’ve been delivering innovative long-term solutions that empower our clients to take control of their finances and of their lives.

We give our clients flexible clear choices, and provide them with the knowledge and expert advice they need to make the right decisions with confidence, no matter what stage of life they’re at.

And we do it by offering the best and broadest possible range of products and services to help them build and protect long-term wealth - including life and health insurance, investments, asset management and property development.

We’re controlled by Standard Bank - Africa’s biggest bank – so you know our professionalism and integrity are of the highest order.

When you’re with Liberty, you are in control. You’re free to take responsibility for your success and your destiny – so you can own your life.